Edsel Dealer Introduction Show
In August 1957, Edsel Division staged the Dealer Introduction Show for
Edsel dealers. Presented in five regional cities (and later in 24 more performances with touring companies)
the production was billed as the first all-musical automobile introduction. The program cost $250,000 to stage and
featured a 12 member chorus. Holding together the various presentations by Edsel Division executives,
was a thin story line about "Adam and Eve", the first Edsel customers. Looking back, the lyrics are quite ironic,
depicting, as they do, unbridled optimism and visions of great success for the Edsel automobile, but the tunes are
catchy and be warned, you'll find yourself singing the lyrics for days.
The following tunes are from the album of the event, pictured above, which currently sells for over $200 when available.
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