At left is a newspaper article about the new dealership, complete with photos of the general manager, and the office manager. And on the right is an ad they ran the day before E-day. A later ad stated that more than 10,000 people visited the dealership during the grand opening to see the new Edsels (or to hear that organ music!)
The ad on the left ran when the first Citation convertible was sold at the dealership. It hit the paper on September 9, 1957. At right, a later ad mentioned The Edsel Show, with Frank Sinatra and Bing Crosby!