E D S E L
Undoubtedly the most controversial feature of the new EDSEL was the shield,
or "horse collar" grille. Designed to be instantly recognizable as an EDSEL
from a distance of several blocks, the grille was said, by some, to resemble
a toilet seat and made the car look like "an Olds sucking a lemon".
Total 1958 production: 63,110
Edsel designers restyled the grille for 1959. The basic shape remained the same, however, it was softened
significantly to make it more acceptable to buyers. Other troublesome features of the car, such
as the Tele-touch transmission, were also scrapped for the new model year.
Total 1959 production: 44,891
By the debut of the 1960 model, the horse collar was gone and all that remained
of the original shield design was a small emblem in the center of the grille.
The last EDSEL came off the assembly line on November 19, 1959, as Ford announced
that they were discontinuing the car. This shortened production run makes the '60
models among the rarest of EDSELs.
Total 1960 production: 2,846
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